Have you ever been “in the zone” while playing golf? If yes, then you know what it’s like to have complete focus and perform at an elite level. I often thought Tiger Woods was playing in “the zone,” when he executed incredible shots and seemed in total control. How does an amateur reach that elevated state?
Daphne’s Around the World
One of my greatest pleasures is visiting our reps in faraway places. Daphne’s is in more than 75 countries, covering several continents. At the 2017 PGA Merchandise Show, I met with Rahul, our distributor in India.
Rahul operates retail locations called “KarmaPlot.” I wish I could say that KarmaPlot held divine knowledge on how to reach “the zone” and achieve golf greatness. Instead it’s a collection of delightful stores chock full of golf equipment, golf memorabilia and of course, a stunning display of Daphne’s Headcovers. It is global input from our friends like Rahul that keep our headcover designs really varied. Now I have to figure out how to design a mongoose!
More about Asia
Yes, India is in the continent of Asia. We are thrilled to be in Hong Kong and Singapore, and it’s interesting to see what trends there. For years we could never sell headcovers featuring the large dog breeds. Now they are being purchased as a sign of affluence. If you have a big dog, you must have a big home.
A wise rep in China once gave me sound advice: he told me my priorities were backwards.
“In order to be successful, it’s not “business, family, self,” but rather “self, family, business.”
In other words, you need to take care of yourself first. This resulted in a huge paradigm shift for me, and I have remained truly grateful.
Europe is Going Strong
Our business in Europe is booming this year, notably in the UK, the birthplace of golf. On a recent visit I was asked what I did for a living. When I said I make animal headcovers, a very proper gentleman looked at me and asked, “Who in their right mind would want one of those?” When I told him they were golf club covers, he turned bright red and said, “Oh, I believe I carry your Corgi headcover on my golf bag.”
The Middle East
We are proud to have outlets in Egypt, the United Arab Emirates, and Morocco. Last year we had a special request to design 500 camel headcovers and send them to a retail shop in Agadir, located along Morocco’s southern Atlantic coast. Golf has been popular in Morocco since King Hassan II introduced the game in the 1970’s. With the help of his good friend, golf legend Billy Casper, the former King built golf courses all over the country and held international tournaments which still go on today.
Doing business overseas
Much as I love that Daphne’s Headcovers spans the world, it can be challenging when conducting business in foreign countries. We deal with different currencies, shipping issues, and government policies. Language barriers can arise which lead to misunderstandings, sometimes humorous. Try explaining what a Sasquatch is— or even better, imagine trying to convey that when you squeeze our chicken’s bottom, it lays a golf ball!
Golf is the same all over the world
Getting to know our overseas locations has taught me that the golf world is universal. In the end, however, I have yet to find any one place or player that holds the secret to getting into the zone and staying there. Even KarmaPlot.
Have you had success improving your golf game with mental practices like meditation? Please share your experiences with us!